Website Creative Brief
In the creative brief you define the web project and specify requirements and content.
Include the following information:
- Client- The person or organization who commissioned the website.
- Purpose of site- What is the overall reason for the site to exist?
- Measurable Goals- List specific, measurable goals that the website will strive to achieve. For example, signing people up on a mailing list, collecting donations online, sharing news or blog posts.
- Target Audience(s)- List audience groups that the website will target. Identify them by location, sex, marital status, education, income, ethnic background, hobbies and interests.
- Content- List specific content elements that the site will include, for example, biography text, testimonials, merchandise pictures, etc.
- Functionalities- List tasks that can be accomplished on the site, such as sending a contact form, registering, searching, paying for merchandise etc.
- Supported platforms- List devices and browsers that the site will support. Examples for devices are desktops, mobiles and tablets. Or specify specific devices like iPhone, iPad, and other mobile devices. Include browsers’ names and versions.
- Style- Use adjectives to describe how your site will look like, for example, friendly, warm, cutting edge, clean, clear, etc. You may compare its style to other sites as well.
The Creative Brief is a professional document that is shared with the client and team members. It should be organized neatly with subtitles and written clearly. It should be self-contained and self-explanatory - do not expect people who read it to have any prior knowledge of the project. Use complete sentences.