Pitch an App

This is a group assignment- work in pairs or a group of three.


Task: propose an idea for a web or mobile app that can help solve a specific problem, or make a task easier, for a specific group of people.


  1. Describe the problem or task that the app will help solve
  2. Describe the target audience for the app. Who are the people who are most likely to benefit from it?
  3. Explain how your app will help these people with the problem or task
  4. List current websites or apps that would be close competitors
  5. Explain why your app will be better than the competitors
  6. Draw (with pencil on paper) a sketch of the interface of the homepage
  7. Draw (with pencil on paper)a storyboard that describes one user flow: a sequence of screens a user will go through before achieving his or her goal.